UTM Link Builder

About UTM Link Builder

UTM parameters are tags added to a link so analytics tools can show where visitors came from. Enter your page URL and the source, medium and campaign names, plus optional term and content, and this tool builds a tracked link. Marketers use it for email campaigns, social posts and ads. Use consistent lowercase naming so reports stay clean.

Example

Input: URL example.com/sale, source newsletter, medium email, campaign spring_sale. Output: https://example.com/sale?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale.

Tips for better results

• Agree on naming rules with your team before using UTMs.
• Do not use UTMs on internal links, since they can overwrite attribution.
• Keep a spreadsheet of campaign names.

When to use UTM Link Builder

This tool helps anyone who needs to know which link brought a visitor, such as marketers, small business owners and newsletter writers. Reach for it before sending an email, scheduling a social post, starting an ad or handing a link to a partner. It joins the campaign tags onto your page address so analytics can group the traffic. It runs in your browser, and the final link can be shortened or turned into a QR code afterward if you wish.

Real-world uses

• A newsletter writer tags each link in this week's email so the analytics report shows which button readers clicked most.
• A store owner gives an influencer a unique tracked link to see how many visitors arrive from that partnership.
• A restaurant manager tags the link in a printed flyer's QR code to compare print visits with online ones.
• A marketer running the same promotion on several platforms builds one link per platform to compare each source in the same report.

Common mistakes to avoid

• Mixing capital letters, such as Email and email, splits one source into two rows in reports, so decide on a lowercase convention first.
• Putting spaces or special characters into values can break links, so use short words with hyphens or underscores instead.
• Tagging a link that points to a redirect can drop the parameters, so click the final link and check the tags survive in the address bar.

Add campaign tracking parameters to any URL. It works instantly in your browser, so there is nothing to install and nothing to upload. UTM Link Builder is part of our collection of 100 free tools in the SEO & Website category.

How to use it

1. Enter your information or choose a file in the tool above.
2. Your result appears right below the tool.
3. Copy the result, or adjust your input and try again.

Frequently asked questions

What should I use for source and medium?

Source names where the link lives, such as newsletter or facebook, while medium names the type, such as email, social or cpc. Pick a set of names and reuse it every time.

Can I shorten a tagged link?

Yes. A link shortener keeps the tags and makes the address neater for social posts or print. Test the shortened link afterward to be sure it still lands on the right page.

Is UTM Link Builder free to use?

Yes. UTM Link Builder is completely free and you do not need to create an account.

Is my data uploaded anywhere?

No. This tool runs in your browser, so what you type or choose stays on your device.

How accurate are the results?

Calculations use standard formulas, but always double-check important figures, especially for money, health or legal decisions.